My career as an entrepreneur in different sectors has allowed me to develop a solid set of skills that include effective leadership, the ability to work under pressure and deep technical knowledge in different areas.
My experience managing end clients and key accounts has strengthened my communication and business relationship skills, allowing me to build strong relationships with clients and suppliers. I have a comprehensive command of current technologies and the ability to effectively integrate technological solutions into daily operations.
On the other hand, my experience in managing digital platforms and my knowledge of graphic and audiovisual software have allowed me to develop creative and attractive solutions that drive concrete results.
These combined skills position me as a versatile and competent professional who is prepared to address a wide range of challenges in different environments.

Understanding how the bicycle industry work in Latin America, travelling across the continent and knowing places and people inside the market, I have the capabilities and know how to increase numbers for Latam exporting.

CEO, creator of the first online Mountain Bike magazine, evolving over time into MTB tour operators and later a physical store with technical service, online sales, and exclusive representation of high-end brands. Catering to demanding clients with High-End product profiles. Experience with Trek, Orbea, Santa Cruz, Ibis Cycles, Fantic, NOX, Intense Cycles, etc.

Chronology and Evolution

• 1998 MTBPro.com Online Magazine: First online Mountain Bike magazine in Latin America, serving as the primary medium for communication, debate, and classified ads, reaching over 1,500 monthly visits during this time.
• 2012 Mountain Bike Tourism: Mountain Bike Tourism, organizing highly logistical rides for groups of 8 to 40 people, serving over 500 clients annually with tours in 12 different locations between the Valparaíso and Magallanes regions.
• 2015 Multibrand Physical Store: Two physical stores in San Carlos de Apoquindo of 95 and 200 sqm, an entrepreneurship challenge from scratch, with the first semester yielding net sales of $150,000.00
• 2017 First Representation: Direct suppliers and exclusive brand representation. In 2019, total sales reached $900,000.00 net with our first brand, Ibis Cycles, and a client portfolio of 2,500.
• 2021: Closure of physical store due to pandemic effects, disruption in supply chain, and general shortages. 2021 to present Representations and Online Store Mtbpro.store: Trade of bicycles and products online, and private showroom, with 3 points of sale and 3 authorized technical services, currently undergoing technical training to open authorized services and new points of sale.

Areas of Performance

Business Creation: Business model, structure, corporate image and identity, overall and specific objectives, creation of global business.

Enablement: Two commercial premises in San Carlos de Apoquindo, design, layout, and implementation of premises and technical service.

Supplier Management: With over 30 simultaneous suppliers, bicycles, accessories, spare parts, supplies, meeting specific standards of each, with training and certifications for staff.

Administration and Finance: Personnel management, overseeing 12 individuals in management, mechanics, sales, and accounting areas, sales force training, mechanical training, and system management.

Brand Distribution: Commercial management with 5 suppliers for exclusive representations in our region, achieving autonomy, greater profitability, and distribution to wholesalers. Work and positioning of these brands in a narrow and demanding market with excellent qualitative results and recognition from suppliers.

Creation of Enduro Team: 30 sponsored riders with our brands to penetrate the competitive market. Foreign Trade: Import management, forecast analysis, handling of 7 foreign suppliers allowing us to place annual orders of $350,000.

Inventory Control: Management of over 2,500 SKUs for availability in the main system, eCommerce, and technical service management platform.

ECommerce and Systems: Design, development, and implementation of eCommerce and ERP systems, local integrations, and fulfillment process automation. Organic search engine positioning achieving top 3 in product appearances according to categorized searches. Efficiency improvements of 100% in teamwork, achieving multidirectional communication and positive customer evaluation.

Import, marketing and sales of rims, tires and automotive accessories for high-end vehicles through eCommerce. Installation and after-sales service. Sale of a full container of aftermarket tires for Porsche, BMW, Mercedes, Audi, Land Rover vehicles in 2019, 2020 and 2021, approximately $150,000.00

I positioned one of the highest quality bikes in the world on the top 10 world wide in 2018 and 2019, a really hard work in the chilean market.

Experience:

• Anual visits to the Head Quarters
• Marketing plan including digital media, competition team, customer loyalty, MTB school support, B2B activities.
• Re-positioning of an exclusive brand in Chile

Ibis Cycles USA: 2017 to 2021 | Top 10 Worldwide Distributor Award 2018 and 2019. High-end bicycles. Up to $480,000,000 in annual sales.

SeaSucker USA: 2019 – 2023. Solutions for automotive accessories and racks with suction cup system. World leaders.

DVO Suspension USA: 2019 – Present | Competition and high-performance suspensions. Up to $51,000,000 in annual sales.

Intense Cycles USA: Since 2023 – Present | High-performance competition bicycles, legendary brand. World leaders.

Founder. Production of corporate events, customer loyalty, intramarketing, etc. Creation of sub-products such as Color Media and EventPlanning with the realization of events through a digital platform such as weddings, commercial parties and smaller scale events.

• Production: Corporate productions for Balthus, SXS, Kaufmann, Banco BICE, Edenred, Colegio SEK, events up to 3,000 people, commercial parties such as I Love 80s, HouseClub, Enjoy Viña del Mar, Hotel W, up to 5,000 people. Technical production with experience in stage assembly, sound, lighting and decoration.
• Design: Design of company identity, websites, eCommerce for clients such as Real Data, Zanzibar, Lyon Partners, Maprin, etc., with more than 100 sites developed in WordPress, Joomla, Shopify, Jumpseller, Woocommerce, Lightspeed.
• Audiovisual: Complete production of corporate videos and clips for Street Machine, Intersystems and private events. More than 200 videos made.